Interrogate data with the BP World Energy tool
Interrogate data with the BP World Energy tool
client
British Petroleum
client
British Petroleum
role
Senior UX/UI Designer
timeline
2018 - 2019
responsibilities
- Design audit
- Research led project
- Mapping business goals
- Improving tool usability
- Reducing fricction in finding reports
- Expanding desktop to mobile
role
Senior UX/UI Designer
timeline
2018 - 2019
responsibilities
- Design audit
- Research led project
- Mapping business goals
- Improving tool usability
- Reducing fricction in finding reports
- Expanding desktop to mobile
Deep dive into the world data
The bp energy charting tool allows you to interrogate data, create charts and download reports from the Statistical Review of World Energy. The primary users are engineers and journalists; both mentioned how hard it was to generate reports in a user interview. A deep look at the analytics showed that users were not using most product functionalities as they couldn't find the features.
Challenges
- Create custom reports
- Exporting reports in PDF or Slides
- BT tool complexity
- Current design is confusing
- Each persona has a unique need
- Include more granularity data
- Ability to combine reports
- Improve brand feedback
- Create custom reports
- Exporting reports in PDF or Slides
- BT tool complexity
- Current design is confusing
- Each persona has a unique need
- Include more granularity data
- Ability to combine reports
- Improve brand feedback
High level goals
High level goals
Deliver a data tool that is useful, effective and efficient for the users
Support BP to stay ahead of the competition in the energy industry
Improve how quick users can obtain a report and export it in different formats
Impact
1.59
minutes for users to complete their tasks, which before was 5 to 6 minutes
5/5
rating on the Apple store after the launch, with several positive mentions
Research and collaboration to understand users
A research-led approach can remove any biased perspectives and set the foundation for clearer objectives. This approach helped us to map business needs, and user needs to create a more useful solution.
Discovering who is using the tool and why they are using it
After 576 responses in a survey and 3 rounds of face-to-face interviews, we found that there were more archetypes than from the initial statement from the company. Uncovering this was important as it helped us to define new features and flows.
How might we educate new joiners and mature the UX mindset internally?
Exploring the tool function, we could map two main behaviours, the detailed user and the quick export user. We designed a new tool using a collaborative design approach and a Minimum Viable Product. Now the tool can generate a detailed or custom and quick report using the featured reports.
How might we educate new joiners and mature the UX mindset internally?
Exploring the tool function, we could map two main behaviours, the detailed user and the quick export user. We designed a new tool using a collaborative design approach and a Minimum Viable Product. Now the tool can generate a detailed or custom and quick report using the featured reports.
In retrospect
The initial problem statement is solved, but in the latest
insight session, we found more features that would improve
even more the data tool.
My primary learning in this project: each user will provide
you with a different insight, and each insight can become a
feature, but as a designer, you need to balance priority
and needs. If not, the tool can go back to the initial,
complex stage. If you are interested to see the full
report: click here.
